STORY

BLACK BAY is a premium clothing brand founded in New Delhi by Himanshu Batra in 2023. Since its inception, it has been a journey of redefining fashion in India, with the main aim of bringing European culture to Indian fashion.

The journey began with extensive research: fabric quality, print knowledge, embroidery techniques, stitching processes, dyeing, washing, GSM specifications, and sourcing. This meticulous preparation took nearly 8 months. The brand initially started with just 5 t-shirts, first selling them within Himanshu's friend circle. The initial sales channels were WhatsApp groups and Instagram and Facebook chats.
Selling to a few contacts on social media, BLACK BAY received significant appreciation. Encouragement from early supporters propelled the brand forward, and in December 2024, they launched their official website. The two-year journey to the website launch was intentional – driven by a singular vision to authentically bring European culture into India.
The brand's revolution aims to make every individual – whether Men, Women, or Kids – look good, whether lounging at home or Gallivanting with friends and family.

Every garment is meticulously designed in-house at BLACK BAY Headquarters, crafted with passion, care, and extraordinary attention to detail.
The ultimate goal is simple yet profound: to make everyone look glamorous, confident, and Rich.

About the Founder

Himanshu Batra, an MBA in finance and a professional cricketer, has harbored a deep love for brands and clothing since childhood. From an early age, he was known for his keen attention to detail when shopping for products. Always drawn to European brands, he was passionate about clothing.
Initially skeptical about clothing manufacturing in India, Himanshu observed the streetwear revolution differently. While others followed trends, he envisioned a unique approach: introducing European styles to India, but with superior quality and design. He realized that established brands does not invest significant time in perfecting details, and he saw an opportunity to fill this gap.
Guided by his father's wisdom – 'PRICE SHOULD BE PAID FOR THE RIGHT PRODUCT, NOT FOR THE NAME' – Himanshu embedded this philosophy into BLACK BAY's core ethos, ensuring that each product represents true value and exceptional quality.